You can find a complete large amount of apps available on the market now for young people searching for love: Tinder, Bumble, and OkCupid, to call a couple of. Though their rationales vary—Tinder and Bumble are both in regards to the swipe, but on Bumble, ladies result in the very first move, in accordance with OkCupid you can easily get a handle on just how much information you reveal up front—they all have one or more part of typical: Possible mates judge one another considering appearance.

But Willow, a fresh software hitting the App shop on Wednesday, is searching for a various approach. As opposed to swiping left or right in line with the first selfie the thing is that, you’re prompted to resolve a couple of three questions—written by users—that are made to spark a conversation up. What’s more, users decide when of course they wish to share pictures along with other users; to start with, the responses to these questions are typical future times see.

The app’s creator Michael Bruch states Willow places the “social” back social networking. Bruch, now 24, ended up being fresh away from ny University as he established the application year that is last. He states he had been trying to fill a void he noticed when making use of apps that are dating centered on swipes in the place of everything you like.

“You can match with a number of people you think are great hunting however you don’t really understand much about them unless you begin speaking with them,” Bruch informs TIME. “If I’m going to invest time with some body I would like to understand me. that individuals have actually something to talk about–that’s what’s crucial to”

Bruch is hoping that same fascination with discussion is essential to numerous other young adults aswell. Thus far, Willow has gained some traction. Over 100,000 users downloaded the beta form of the software that launched in August, giving on average three communications on a daily basis.

What’s more, individuals are utilizing it for over simply finding love. “It’s are more about social development than strictly dating,” Bruch says. “If you need to log in to an have actually a laid-back discussion about game titles you can easily, and you may additionally use it to spark up an intimate discussion with some body that is not as much as 30 kilometers away.”

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The form of the application released Wednesday also contains a “Discover” feature that can help users search what’s trending and better examine concerns they’d be enthusiastic about responding to.

It’s a fascinating approach offered the sensed shallow nature of today’s millennials—the Me Generation, as TIME’s Joel Stein pronounced in 2013. Today’s dating apps seem to feed in their internal narcissists. Plus it’s much easier to make someone down based on just their face in place of once you’ve started up a discussion. To observe how users reacted to pages without pictures, OkCupid one of several biggest online dating sites, hid profile pictures temporarily in January of 2013 dubbing it “Blind Date time.” They discovered that their users had been greatly predisposed to answer very first communications during that time, but the moment the photos had been turned right back on, conversations ended–like they’d “turned on the bright lights in the bar at midnight,” wrote one Chris Rudder, among the site’s founders.

Despite the fact that significantly depressing result, some millennials have found that the stress of placing that person available to you for the general public to guage may be intimidating—and in a few circumstances, dangerous. Just one single glimpse in the jerky messages posted to your Instagram account Bye Felipe (which aggregates negative messages ladies have online) provides a great feeling of just just how difficult it may be for most people, but specially for ladies, attempting to navigate for the reason that artistic room. Individuals could be aggressive, fetishizing, and downright cruel.

Apps like Bumble look for to aid females circumvent that by placing the charged energy of striking up discussion in entirely within their arms. But Willow desires to replace the focus entirely, from the method someone looks from what their passions are. “If your photo just isn’t being blasted available to you, the quantity of harassment and messages you’re likely to get the break off is likely to be reduced,” Bruch says.

The app’s mission sounds like a cheesy line from a rom-com: a hapless sap whining that they wish someone would take interest in their thoughts and not their looks on its surface. But, Bruch and Willow’s other founders are hoping it offers carved a place on the list of array apps that focus on the millennial generation’s life online.