George Felix (MBA ’09) didn’t come with aim of swiping directly to discuss a special industry at the Tinder and leave his marketing part with Yum!
“I wasn’t trying to make a change,” claims Felix, exactly who took over while the Tinder’s captain . “It is on technical room and that i had not had direct tech experience in advance of, however it is one thing I’ve for ages been trying to find. Tinder try a globally iconic brand you to plays a special character for the man’s lives. It’s a captivating proposal having a marketer.”
Tinder expected an obvious definition of their brand positioning, “all of our northern star,” claims Felix. “To own as the iconic and you will successful and common due to the fact application was, I am not sure you to Tinder actually ever understood just what it wished to represent. Continue reading