Tactic no. 1: Lookalike a customer that is paying

It stands to reason why you need to target Facebook users who are similar to your existing customers if you want leads that ultimately convert to sales. Remarketing to your 30-day website traffic is great; producing lookalikes predicated on current leads is also better. But whenever you can create a prospect pool that comprises of those who share exactly the same characteristics while the individuals who have currently bought your product or solution or service, you are providing yourself the most effective possiblity to create brand new leads which will develop into new clients. Continue reading