Hinge may be the app that is dating’s challenging the way we see internet dating.

First launched in 2013 pitting it self against competitors like Tinder by just matching buddies of friends to improve the chances of finding a match that is compatible the brand name quickly understood it required something more.

Re-launching the app having a brand new idea, the newest Hinge is attractive to those who find themselves “over the overall game” of swiping, encouraging us to reimagine online dating sites. However for individuals to have confidence in their new message, they required a campaign that will strike house.

The Understanding

“81 per cent of Hinge users have not discovered a long-term relationship on any app. this is certainly swiping” This understanding, along side a few others distribute across their brand new web site entitled The Dating Apocalypse , had been uncovered utilizing their extremely user that is own.

Centered on a study sent away to 300 users in August 2016, they discovered that not merely did users concur along with their view regarding the serious state regarding the present online dating sites world, they certainly were frustrated with a market drenched in fakery. Continue reading